To win in business requires a winning business plan. To write a winning business plan requires reading Garrett Sutton’s dynamic book on the topic. Writing Win

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy fiv

Craft winning business plans and get buy in for your ideas. A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—wh

A comprehensive companion to Entrepreneur's long-time bestseller Start Your Own Business, this essential guide leads you through the most critical startup step

Covering all the issues in producing a business plan, this text also includes a full glossary, case histories, and a detailed section on the key issue of using