Without Luck

Book excerpt: Good strategy looks like good luck to the outsider.Bad strategy looks like bad luck to the insider. Without Luck gives you the tools to craft good innovation strategy. Every team asks themselves: How do we know if our innovative idea is really any good? Are we prepared for the delicate decisions that will eventually kill even good ideas? Are we hoping luck will save us? After reading Without Luck, you will know: + How to tell which start-ups will fail, even before they launch. + How to evaluate if your own idea is as good as you think it is. + Who you need on your founding team to succeed. + What you can do to make any product easier for the customer to buy. + How you communicate with customers is different in each of the four phases of product/market fit.