Winning In Service Markets: Success Through People, Technology And Strategy
Download or Read eBook Winning In Service Markets: Success Through People, Technology And Strategy PDF written by Jochen Wirtz and published by World Scientific. This book was released on 2016-12-12 with total page 704 pages. Available in PDF, EPUB and Kindle.
| Author | : Jochen Wirtz |
| Publisher | : World Scientific |
| Total Pages | : 704 |
| Release | : 2016-12-12 |
| ISBN-10 | : 9781944659073 |
| ISBN-13 | : 1944659072 |
| Rating | : 4/5 (73 Downloads) |
Book Synopsis Winning In Service Markets: Success Through People, Technology And Strategy by : Jochen Wirtz
Book excerpt: Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
