Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is

This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical infor

In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels