Going viral. It's a phrase that you hear thrown around whenever something is blowing up on the Internet, but what does it really mean? How does something or som

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream Th

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your note

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pun

In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, includ