The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destinat

Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportu

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices