The Volunteer Recruitment (and Membership Development) Book

Book excerpt: The book first shows how to design the best assignments for volunteers as the initial step to recruit the most qualified people. It then discusses recruitment strategies, including how your organization's image affects your success in recruitment and where to look for new volunteers, including your own backyard. The final section addresses issues in membership development for all-volunteer organizations, including how to get current members "off the rolls and on their feet." The 2002 Appendix updates "Outreach in Cyberspace," explaining the Internet as a powerful recruitment tool. Learn how to make your own agency's Web site attract applicants, utilize online registries of volunteer opportunities well, and incorporate e-mail, listservs, and other Internet capabilities to target your search.