This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sens

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relati

Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence

In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in sc

This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-