Viral Explosions!

Book excerpt: Internet growth has surpassed all projections and continues to expand every day. Those who are adapting to the online medium will reap the rewards for years to come and have the potential to grow their businesses and build their brands exponentially. Peggy McColl tells her story of discovering the power of online marketing to break through the clutter, capture a global customer base, and build her business. Using many examples and stories, Viral Explosions! gives you: A specific, proven program that even those who aren’t techno-savvy can follow and tailor to their own goals. The vital differences and similarities between offline and online marketing that every marketer needs to know to be successful. The critical steps needed to build a global customer base, generate additional revenue, and foster customer loyalty...without having to leave the comfort of your home.