This book, written in story narrative form, traces the development of a company from a start-up to a global enterprise. It develops the key concepts related to

This book, written in story narrative form, traces the development of a company from a start-up to a global enterprise. It develops the key concepts related to

Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to man

In the wake of the dramatic series of corporate meltdowns: Enron; Tyco; Adelphia; WorldCom; the timely new edition of this successful text provides students and