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Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2012 - Publisher: SAGE
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2011-10-31 - Publisher: SAGE Publications
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron
Language: en
Pages: 156
Pages: 156
Type: BOOK - Published: 2002 - Publisher: SAGE
In this text, the author describes what qualitative research techniques are designed to do and how they aid in uncovering insights useful for advertising strate
Language: en
Pages: 255
Pages: 255
Type: BOOK - Published: 2001-02-01 - Publisher: SAGE
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
Language: en
Pages: 609
Pages: 609
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursui