The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A Ne

"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds w

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociol

A portrait of the foremost track coach and founder of Nike describes how he helped contribute to numerous team titles and record achievements while working at t

This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail