Understanding the Psychology of Internet Behaviour

Book excerpt: The Internet is transforming business, education, and maybe even ourselves. In this timely and unique text, Adam Joinson provides a clear, engaging and lively summary of the psychology of the Internet, while at the same time drawing lessons from previous technologies as diverse as the early telephone, telegraph, and even radio hams. Mixing anecdote with findings from psychological studies, this book provides a clear, compelling and insightful vision of the psychology of the Internet, and the implications for the design of future technologies.