"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing th

Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system o

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenti

How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leader

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a