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Toward Conceptualizing and Measuring Cognitive Structures

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Towards a Cognitive Structure Conceptualization of Product Familiarity
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Towards a Cognitive Structure Conceptualization of Product Familiarity

Authors: Larry J. Marks
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Proceedings of the XIV INTERNATIONAL SYMPOSIUM SYMORG 2014
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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

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The Handbook of Social Psychology
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This handbook for social psychologists has been updated to reflect changes in the field since its original publication. New topics include emotions, self, and a