This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the le

There is a big difference between efforts to create a lasting innovation environment in your company (Top-Down Innovation) and how to improve your performance a

“Examples from all over the world make it fun to read…convincingly demonstrate[s] the power of incorporating frontline thinking into your organization.” �

Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. M

This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it