The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential prof

Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger,

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public re

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging f

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish