For years Young & Rubicam has reigned as one of the top ad agencies in the world. Part of its secret is taught through a traveling workshop. Now readers can att

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to gui

Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.

It has sold more than 200,000 copies since 1992--and now the most imaginative guide to thinking creatively is back, in a new and improved version. Author Chic T

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your he