The War on Bugs

Book excerpt: "From the start, farmers and consumers opposed the marketers' noxious shill. But more than a century of collusion among advertisers, editors, scientists, large-scale farmers, government agencies - and even Dr. Seuss - convinced most farmers to use deadly chemicals, hormones, antibiotics, and, more recently, genetically modified organisms." "Akin to seminal works on the topic like Upton Sinclair's The Jungle, Arthur Kallet and F. J. Schlink's 100,000,000 Guinea Pigs, and Rachel Carson's Silent Spring, The War on Bugs - richly illustrated with dozens of original advertisements and promotions - details both the chemical industry's relentless efforts and the recurring waves of resistance by generations of consumers, farmers, and activists against toxic food, a struggle that continues today but with deep roots in the long rise of industrial agriculture."--BOOK JACKET.