As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to t

Authoritative and accessible textbook on how to successfully plan and execute live sports events, with helpful learning aids included throughout This Third Edit

The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local env

Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools

The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure ind