Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works

This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and

Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design th

Once at a Writers conference, I was approached by a new author. She asked me, “How can I make my book a best seller?” I smiled. “First write a great book.