The Sales Pro

Book excerpt: The Sales Pro delivers advanced, highly effective techniques in a format that is innovative, original and powerful in its ability to be quickly andeasily understood. Interactive review exercises can be tailored to your own sales cycle and market and reveal the proven sales techniques of the highest-paid professionals. These include establishing results-based objectives for every call and using open-ended questions to move the sale forward. Exercises reinforce how a sales pro: - Focuses on the law of numbers - Completes customized and dynamic winning presentations - Maneuvers customer objections - Creates a platform that naturally leads to closing the sale - Establishes differentiation to eliminate competition - Positions customer buying criteria to close the sale - Identifies major players, influencers and decision makers - Develops new business opportunities These proven strategies willtransform you into a pro in no time!