The Routledge Companion to the Future of Marketing
Download or Read eBook The Routledge Companion to the Future of Marketing PDF written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 698 pages. Available in PDF, EPUB and Kindle.
| Author | : Luiz Moutinho |
| Publisher | : Routledge |
| Total Pages | : 698 |
| Release | : 2014-01-10 |
| ISBN-10 | : 9781136242854 |
| ISBN-13 | : 1136242856 |
| Rating | : 4/5 (54 Downloads) |
Book Synopsis The Routledge Companion to the Future of Marketing by : Luiz Moutinho
Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
