The Risk-driven Business Model

Book excerpt: The Risk-Driven Business Model introduces a toolkit to help innovators better conceive the disruptive business models that create wealth and revolutionize industries. In the book, the authors outline how to transform a company by revisiting the assumptions around the firm's key decisions. Business model innovation, the authors say, essentially is about WHAT key decisions get made in a business, WHEN they get made, WHO makes them, and WHY those individuals make the decisions they do. So by changing a company's approach to these choices, you can fundamentally alter the risks involved and invent new, superior business models.