The Rise of Marketing and Market Research
Download or Read eBook The Rise of Marketing and Market Research PDF written by H. Berghoff and published by Springer. This book was released on 2012-10-29 with total page 507 pages. Available in PDF, EPUB and Kindle.
| Author | : H. Berghoff |
| Publisher | : Springer |
| Total Pages | : 507 |
| Release | : 2012-10-29 |
| ISBN-10 | : 9781137071286 |
| ISBN-13 | : 1137071281 |
| Rating | : 4/5 (86 Downloads) |
Book Synopsis The Rise of Marketing and Market Research by : H. Berghoff
Book excerpt: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
