Marketing and Retail Pharmacy
Download or Read eBook Marketing and Retail Pharmacy PDF written by Colin Gilligan and published by Routledge. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Colin Gilligan |
| Publisher | : Routledge |
| Total Pages | : 0 |
| Release | : 1997 |
| ISBN-10 | : 1857752023 |
| ISBN-13 | : 9781857752021 |
| Rating | : 4/5 (23 Downloads) |
Book Synopsis Marketing and Retail Pharmacy by : Colin Gilligan
Book excerpt: Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
