The Quintessence of Strategic Management
Download or Read eBook The Quintessence of Strategic Management PDF written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2010-08-23 with total page 135 pages. Available in PDF, EPUB and Kindle.
| Author | : Philip Kotler |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 135 |
| Release | : 2010-08-23 |
| ISBN-10 | : 9783642145445 |
| ISBN-13 | : 3642145442 |
| Rating | : 4/5 (45 Downloads) |
Book Synopsis The Quintessence of Strategic Management by : Philip Kotler
Book excerpt: Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
