The Motivation Factor: the Science Behind What Drives Us and How to Use It to Succeed

Book excerpt: The subconscious mind, a powerful yet often overlooked part of our psyche, significantly influences our daily thoughts, emotions, and actions. It's the driving force behind many of our automatic reactions and deeply ingrained habits. By delving into the science of motivation, this book offers a comprehensive understanding of how we can harness the potential of our subconscious to achieve our aspirations. Learn how motivation shapes our behaviors and how, with the right knowledge, we can channel this force to foster positive transformations in our lives. 'The Motivation Factor' not only demystifies the science behind our inner drives but also provides actionable insights to guide you towards your personal definition of success.