The Mormon Image in the American Mind

Book excerpt: What do Americans think about Mormons - and why do they think what they do? This is a story where the Osmonds, the Olympics, the Tabernacle Choir, Evangelical Christians, the Equal Rights Amendment, Sports Illustrated, and even Miss America all figure into the equation. The book is punctuated by the presidential campaigns of George and Mitt Romney, four decades apart. A survey of the past half-century reveals a growing tension inherent in the public's views of Mormons and the public's views of the religion that inspires that body.