This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. Intern

This book is a study of the economics of the large international firm, but is at the same time a study of one of the world's most important industries. Internat

In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries

The book focuses on the major environmental implications stemming from the growth of the multinational enterprise in a multiple currency world; the internationa

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an internationa