This volume explores the customer care aspect of e-business. Based on practical experience, it advises on how to make customer service count in environments whe

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sa

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can

This book presents a new way of seeing the business value of information, people and IT as well as a way of measuring and managing these capabilities in order t