Using both personal stories and those of his clients, the author provides real-world examples on how you can grow your influence to produce huge results. GEARS

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely co

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multi

The book measures the effect power of influence marketing communications on generation Z known as the digital natives —————— The book explores how i