Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and compani

This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe

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As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part o