The Heretics Guide to Management

Book excerpt: Management by definition, aims to reduce ambiguity and provide clarity. So it is one of the great ironies of modern corporate life that management techniques often end up doing the opposite: increasing ambiguity rather than reducing it.This new book looks at the powerful, yet hidden force of ambiguity and it effect in organizations. Ambiguity is a primal force that drives much of our behaviour. It is typically viewed negatively - something to be avoided or to be controlled. The truth, however, is that it is a force that can be used in positive ways too. The Force that gave the Dark Side their power in the Star Wars movies was harnessed by the Jedi in positive ways. Similarly, this new management book shows how ambiguous situations, so common in the corporate world, are processed by the brain, and the behaviours that often arise as a consequence. More importantly, though, it shows you how to harness that ambiguity to achieve outstanding results.