Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move int

Describes how to apply the successes of over 300 organizations who concentrated on marketing productivity, innovation, distribution channels, alliances, globali

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve

The Value Imperative is about understanding and creating value to become more prosperous, otain higher levels of success as a business and as a person, and beco