This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mos

Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv

Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond tradit