The Focus Group Guidebook

Download or Read eBook The Focus Group Guidebook PDF written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 124 pages. Available in PDF, EPUB and Kindle.
The Focus Group Guidebook
Author :
Publisher : SAGE
Total Pages : 124
Release :
ISBN-10 : 0761908188
ISBN-13 : 9780761908180
Rating : 4/5 (88 Downloads)
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Book Synopsis The Focus Group Guidebook by : David L. Morgan

Book excerpt: The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.


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