The effect of Social Media Influencers’ Communications on Generation-Z towards e-banking
Download or Read eBook The effect of Social Media Influencers’ Communications on Generation-Z towards e-banking PDF written by Germien Amer and published by The Writer Operation. This book was released on with total page 124 pages. Available in PDF, EPUB and Kindle.
Author | : Germien Amer |
Publisher | : The Writer Operation |
Total Pages | : 124 |
Release | : |
ISBN-10 | : |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis The effect of Social Media Influencers’ Communications on Generation-Z towards e-banking by : Germien Amer
Book excerpt: The book measures the effect power of influence marketing communications on generation Z known as the digital natives —————— The book explores how influencing communications has change generation Z culture, financial habits and ideologies towards e-payment solutions ——————— The book identifies the best practices the best practices for influencing communications highlighting their credibility factors that enrich brands perception, maximize customer awareness and loyalty