The Economic Policy of Online Media
Author | : Peter Ayolov |
Publisher | : Taylor & Francis |
Total Pages | : 126 |
Release | : 2023-05-05 |
ISBN-10 | : 9781000879049 |
ISBN-13 | : 1000879046 |
Rating | : 4/5 (49 Downloads) |
Book excerpt: This book explores the distortion of communication online, centered around the theory that the economic policy model of online media is primarily based on the systematic manufacture of dissent. Following the media criticism tradition of Habermas and Chomsky, among others, the book shows how anger can motivate news consumption as the principle of divide-and-rule in the online media of the 21st century is systematically applied. The author posits that media addiction increases interest, therefore deliberate distortion of facts and the manufacture of dissent provide the media with a larger audience and this becomes the business model. This insightful volume will interest researchers, scholars, and students of media economics, political economy of media, digital media, propaganda, mass communication, and media literacy.