"Demonstrating how the methods of popular culture scholarship can be merged with those of marketing and consumer research, a mutually beneficial strategy of ana

As business interests have commercialized the American West and publishers and studios have created compelling imagery, the expectations of readers and moviegoe

As business interests have commercialized the American West and publishers and studios have created compelling imagery, the expectations of readers and moviegoe

The undead are back! In Undead in the West: Vampires, Zombies, Mummies, and Ghosts on the Cinematic Frontier, Cynthia J. Miller and A. Bowdoin Van Riper assembl

This engaging, deeply researched study provides the richest and most nuanced picture we have to date of cinema—both movies and movie-going—in the early 1910