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Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 2003 - Publisher: University of Illinois Press
"Michael Dawson provides a step-by-step account of how the corporate marketing behemoth works and grows. Using first-hand evidence, he shows how big business ma
Language: en
Pages: 226
Pages: 226
Type: BOOK - Published: 2013-03-12 - Publisher: Vintage
Reclusive movie star Jessica Lessing is finally coming out of hiding—to confront her father, a con man who has been selling her out to the paparazzi for years
Language: en
Pages: 464
Pages: 464
Type: BOOK - Published: 2016-10-18 - Publisher: Random House
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new ap
Language: en
Pages: 264
Pages: 264
Type: BOOK - Published: 2020-05-28 - Publisher: Routledge
Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversit
Language: en
Pages: 209
Pages: 209
Type: BOOK - Published: 2010 - Publisher: Harvard Business Press
In this book, Richard D'Aveni provides a radical new framework for fighting commoditization. Drawing on an in-depth study of more than 30 industries, he provide