Television is the dominant mass medium of the current era. Its lifeblood in whatever form it takes is content - the programs it broadcasts to the public. This b

In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of th

A complete on-the-job reference tool written by an experienced insider.

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film,

Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-bud