The Artisan Brand
Download or Read eBook The Artisan Brand PDF written by Mulholland, Jon and published by Edward Elgar Publishing. This book was released on 2022-10-07 with total page 262 pages. Available in PDF, EPUB and Kindle.
| Author | : Mulholland, Jon |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 262 |
| Release | : 2022-10-07 |
| ISBN-10 | : 9781839106132 |
| ISBN-13 | : 1839106131 |
| Rating | : 4/5 (32 Downloads) |
Book Synopsis The Artisan Brand by : Mulholland, Jon
Book excerpt: Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.
