The Art of Professional Connections

Book excerpt: The fourth book in The Art of Professional Connections series, Event Strategies for Successful Business Entertaining addresses the basics of organizing business events-everything from cultural events and sporting activities to educational conferences and trade shows. You will learn what you need to know about staging, hosting, and participating in events. It will guide you step by step from the initial planning stages to the last and most important step afterward: the debriefing. It will make you comfortable being the host or being a guest, being a participant or merely a spectator. Most importantly, this book and all the books in The Art of Professional Connections series are about being prepared, about creating the right conditions and the best atmosphere for solidifying relationships with clients, customers, prospects, and employees.