Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into

In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-pl

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and servic

Baby boomers are an incredibly lucrative market. But in their rush to appeal to youth, many companies have lost contact with baby boomers as they mature. The ex

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for reade