Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James

How "public" is public television if only a small percentage of the American people tune in on a regular basis? When public television addresses "viewers like y

Tracing public and critical responses to TV from its pioneering days, this book gathers and gives context to the reactions of those who saw television's early b

This book provides a much-needed overview of crucial topics concerning the uses and effects of television, including diversity on television, dependence, diagno

George Gerbner's cultivation theory provides a framework for the analysis of relationships between television viewing and attitudes and beliefs about the world.