It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the lat

It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the lat

Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorat

To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage gi

As the first collection of studies to explore the use of edutainment within festival experiences, this book extends current knowledge and understanding of festi