This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evoluti

The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver o

This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based

Technological Innovation: Strategy and Management offers a comprehensive analysis of technological innovation management from a strategic and integrated approac

Managing technological innovations and related policy and strategy issues have been a central focus of the new millennium. This book series presents an interdis