Hardly an American today escapes being polled or surveyed or sampled. In this illuminating history, Jean Converse shows how survey research came to be perhaps t

Erin Ruel′s 100 Questions (and Answers) About Survey Research covers the entire survey research process, starting with developing research questions and endin

Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vas

The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey re