The summary of Purple Cow – Transform Your Business by Being Remarkable presented here include a short review of the book at the start followed by quick overv

If we choose to trust unconditionally, how many lives could we change? When Pastor Bruce Deel took over the Mission Church in the 30314 zip code of Atlanta, he

#1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world ca

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of gl

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitmen